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Governor Wes Moore

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(Political Campaign)

('25)

We were proud to be part of Wes Moore’s campaign for Maryland Governor, helping him navigate a crowded primary and flip Government House from red to blue after 8 long years of Republican control. Our work on the campaign spanned targeted paid communications in both the primary and general elections, to ensuring his campaign platform had a professional brand, to producing additional assets and collateral used across the campaign.

Our focus in the primary campaign was to support targeted communications efforts in Prince George’s County—a key voting block that helped propel Governor Moore to victory.

Services Provided Campaign, Direct Mail, Strategy

(Info)

(The primary campaign)

With broadcast TV playing the leading role, we turned our efforts to solidifying Governor Moore’s support with base communities ensuring they turned out to vote and supported his campaign.

In Prince George’s County, we produced direct mail featuring trusted community voices who endorsed Governor Moore—making it clear to voters that local leaders they respect were standing with him.

Additionally, we layered on top of the TV advertising biographical communications that highlighted Governor Moore’s story and plans for the state.

(The general election)

Our work in the general election turned towards mobilizing democrats to vote for Governor Moore and the entire Democratic ticket. We implemented a two-track program that targeted voters who were on the vote-by-mail list along with election day voters. For this program, we utilized tested and trusted social pressure tactics coupled with clear voting information.